Moya Shatz Dolsby believes in change. She believes in it because she has seen it first-hand in the wine industry in Idaho; the change in awareness from consumers, a change in attitude from other industry and restaurant folks, and a change in the quality of the wine itself. Tasked with marketing and promoting all Idaho wineries and wine growers, Dolsby travels all over the country spreading the news about—and sampling—Idaho wine. There is nothing more inspiring than having someone ask her to try some Idaho wine for the very first time. Trained in communication from The University of Washington, Dolsby started her wine journey as the event manager for the Washington Wine Commission, where she focused on developing and executing local and national events. When presented with a new challenge of helping to promote Idaho wines, Dolsby knew she couldn’t refuse: the opportunity to change an industry was staring her in the face.