Please welcome NBA and Oregon wine star CJ McCollum to the LIVE Board of Directors!
CJ has a killer crossover, from the court to his family’s own sustainable Oregon wine brand. As the owner of McCollum Heritage 91, he sees the future of wine as being sustainably grown.
“I want to create a legacy that will last for generations.”
In the family’s decision to find a winemaker for their label, CJ and Elise kept sustainability top of mind. They chose to collaborate with Adelsheim Vineyard in part because of their LIVE certification.
The McCollum’s wines are made in Adelsheim’s LIVE certified winery and are made from 100% LIVE certified grapes from their vineyard, McCollum Family Vineyard. With ties to the growing number of NBA wine fans, a new vineyard of his own, and a passion for sustainability and great wine, CJ will be a valuable voice on our board.
2025 Hero of Salmon Award to Elton Vineyards
Congrats to our 2025 Hero of Salmon Awardee, Elton Vineyards!
Inaugural First Leaf Award goes to Martha’s Vineyard of Skamania County
This year, we launched a new recognition that we are calling the First Leaf award to honor new members that show the most initiative and achievement toward sustainability.