Please welcome NBA and Oregon wine star CJ McCollum to the LIVE Board of Directors!
CJ has a killer crossover, from the court to his family’s own sustainable Oregon wine brand. As the owner of McCollum Heritage 91, he sees the future of wine as being sustainably grown.
“I want to create a legacy that will last for generations.”
In the family’s decision to find a winemaker for their label, CJ and Elise kept sustainability top of mind. They chose to collaborate with Adelsheim Vineyard in part because of their LIVE certification.
The McCollum’s wines are made in Adelsheim’s LIVE certified winery and are made from 100% LIVE certified grapes from their vineyard, McCollum Family Vineyard. With ties to the growing number of NBA wine fans, a new vineyard of his own, and a passion for sustainability and great wine, CJ will be a valuable voice on our board.
LIVE's Virtual Annual Meeting Mar 30 & 31
Registration is open for LIVE's Annual Meeting! Join us virtually for two half-days of virtual presentations, networking, and our annual member meeting. In addition to program updates and board elections, there will be a keynote presentation and a retail roundtable, facilitated by Porto Protocol...
LIVE Fall Newsletter - October 2021
LIVE's fall newsletter is available to read here. Content includes: NEW tri-fold brochures for tasting rooms NEW podcast series from LIVE, featuring a trade training podcast NEW educational platform, featuring a training, Supporting Beneficial Birds and Managing Pest Birds, with the Wild Farm...