Please welcome NBA and Oregon wine star CJ McCollum to the LIVE Board of Directors!
CJ has a killer crossover, from the court to his family’s own sustainable Oregon wine brand. As the owner of McCollum Heritage 91, he sees the future of wine as being sustainably grown.
“I want to create a legacy that will last for generations.”
In the family’s decision to find a winemaker for their label, CJ and Elise kept sustainability top of mind. They chose to collaborate with Adelsheim Vineyard in part because of their LIVE certification.
The McCollum’s wines are made in Adelsheim’s LIVE certified winery and are made from 100% LIVE certified grapes from their vineyard, McCollum Family Vineyard. With ties to the growing number of NBA wine fans, a new vineyard of his own, and a passion for sustainability and great wine, CJ will be a valuable voice on our board.
2020 Vineyard Standards Published
The 2020 LIVE Vineyard Standard is now published and available here. Below are the changes that we have made to the standard. This year we focused on adding some biological controls to our list, improving our resistance management program for powdery mildew and botrytis, and replacing the more toxic...
2020 LIVE ANNUAL MEETING CANCELLATION NOTICE
After speaking with our legal team and our board of directors, we have made the decision to cancel the 2020 LIVE Annual Meeting on April 28th due to the COVID-19 coronavirus situation. This decision was not taken lightly, as we know many of you look forward to this event for education and...