Join The Fermenter monthly meetup! Next meeting on October 7 from 11-12:30 online via Zoom In our first three sessions, we dove into hurdles discussing problems that get in the way of telling a strong collective story for our sustainable wine industry. These sessions were energetic with great feedback and ideas. Last meeting we started brainstorming next steps for a collective marketing campaign.
Our next October 7 meeting will be a little different than normal! As requested by the group, I will be hosting a LIVE Tastemaking Training for the group. This is a 1 hour presentation with room for questions and a short exercise at the end where break down the history of LIVE, the perimeters of our program, walk through a variety of LIVE examples in practice, and share ways to talk about LIVE with consumers. This is open to any and all to attend and we encourage all the questions.
What is the Fermenter? The Ferementer is a LIVE community think tank for marketing sustainable wine. We are hosting a regular series of collaborative sessions for LIVE members to discuss identity, branding, marketing, sales, and anything else that may help you to communicate your sustainable efforts to your customers. Meetings will be held on the first Tuesday of each month and serve as a space where we can bring together ideas, hurdles, and wins, creating opportunities for inspiration, support, and the potential for us to collaborate on larger campaigns and marketing projects for sustainable wine.