Please welcome NBA and Oregon wine star CJ McCollum to the LIVE Board of Directors!
CJ has a killer crossover, from the court to his family’s own sustainable Oregon wine brand. As the owner of McCollum Heritage 91, he sees the future of wine as being sustainably grown.
“I want to create a legacy that will last for generations.”
In the family’s decision to find a winemaker for their label, CJ and Elise kept sustainability top of mind. They chose to collaborate with Adelsheim Vineyard in part because of their LIVE certification.
The McCollum’s wines are made in Adelsheim’s LIVE certified winery and are made from 100% LIVE certified grapes from their vineyard, McCollum Family Vineyard. With ties to the growing number of NBA wine fans, a new vineyard of his own, and a passion for sustainability and great wine, CJ will be a valuable voice on our board.
Vineyard Standards Updates for 2022
Each year, LIVE's Joint Technical Committee meets to review our vineyard standards and discuss key pest determinations, testing requirements, and new chemistry evaluations. Updates for the 2022 growing season are below and the final documents are at livecertified.org/certify. Contact LIVE staff to be connected with your Regional Tech Committee chair.
Industry Carbon Footprint
LIVE and Good Company have collaborated to publish a comprehensive study on the carbon footprint of the regional Pacific Northwest wine industry. This is a landmark publication for LIVE that will help the Oregon and Washington wine industries achieve carbon neutrality in the near future if the...