Skip to main content

Welcome to the LIVE Board, CJ McCollum!

CJ McCollum joins LIVE Board
Written by Isabelle Tobe
Published on Monday Mar 24, 2025

Please welcome NBA and Oregon wine star CJ McCollum to the LIVE Board of Directors! 

CJ has a killer crossover, from the court to his family’s own sustainable Oregon wine brand. As the owner of McCollum Heritage 91, he sees the future of wine as being sustainably grown. 

 

“I want to create a legacy that will last for generations.” 

 

In the family’s decision to find a winemaker for their label, CJ and Elise kept sustainability top of mind. They chose to collaborate with Adelsheim Vineyard in part because of their LIVE certification. 

The McCollum’s wines are made in Adelsheim’s LIVE certified winery and are made from 100% LIVE certified grapes from their vineyard, McCollum Family Vineyard. With ties to the growing number of NBA wine fans, a new vineyard of his own, and a passion for sustainability and great wine, CJ will be a valuable voice on our board.

News Article

2016 Annual Meeting

The 2016 LIVE Annual Meeting will be held at the Salem Convention Center on Thursday, May 5th. Register at livenannual.eventbrite.com Join us for educational sessions, a celebratory luncheon, and our annual membership meeting. Doors open at 8 am. The program includes: Managing Expectations: The...

Read More

New Look, Same Values

Dear LIVE Members, You may have noticed something a little different recently. We are pleased to announce the launch of the new livecertified.org! We owe many thanks to our long-time web developer William Foster and new marketing friends Grady Britton for their work to make the site much cleaner and...

Read More